The Viral Fever (TVF Play), is a youth-focused Indian premium over-the-top video on demand and original media service.
My Role
Say 'yes' and make millions of viewers happy!
Mission
"Hi Udi, what's up man?!
Listen, we're working on something amazing in India, an app that's going to be the next Netflix. We need to have it up in 3 months, Android native app and a web app...does it sound reasonable?"
Solutions
TVF Play Mobile app + Web subscription video on-demand over-the-top streaming service.
The Experience
Former YouTube Channel
TVF Play was (and is) a highly popular original content source for youth in India and around the world. With over 12.8M subscribers, users interacted with its content around the clock, watching it together remotely, following and sharing daily updates.
Streaming Service
Seeing the natural gravitation of their audience to original quality content, and their desire to remotely join-watch it, realized their offering is rapidly outgrowing its YouTube platform and chose the rout of a mobile and web over-the-top video on-demand service
Video + Joint Watch + Music
My work with TVF Play's team was dedicated to a mobile and web platform that focuses on quality (mostly) original content, with 2 extra features for a complete user-adoption -
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Ability to watch together on separate devices and locations, being able to communicate and chat in the experience.
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An ever expanding source of theme-music, related to the shows they were watching.
