A leading platform for personalizing buyer experiences that drive B2B marketing impact. Empowering teams to confidently deliver growth by creating a scalable personalized content experiences in an easy-to-use, no-code platform, powered by AI.
My Role
Head of Product Design
Mission
Design-led transformation of seed-level product experience into a market leading ABM platform for B2B and SMB. Support the company's hyper-growth and expansion to larger market customers.
Solutions
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Campaign management - Sales and Marketing collaborative platform for quality lead conversion.
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Web Board Editor - 'no code' campaign SaaS editor for marketers
Path to Solution
Human Empathy
Sitting with users at their office and running a 'research' as a conversation with deep desire to understand users (aka Humans), is key to provide the RIGHT solution to any problem. There is a lot of humbling discovery in empathy.
Inspiration + Wow!
Challenge your team and thought process to explore for design innovation, inspiration and best practices, outside of your competitive domain.
Design Work
Turn design into a future-proof lean-coded design system, fully immerse yourself and the team in accessibility, novel and simplistic UI/UX.
The resulting work and solution suite, was a highly iterative roadmap @scale which provided customers with robust and simple way to collaboratively launch campaign, track and capture leads, and offer their users an empowering knowledge through catering content in a way that makes it desirable to interact with.