A technology provider offering big data based personalization solutions for the travel and hospitality industry.
Acquired by Deem
My Role
Head of Product Design
Mission
Frequent travelers use a personal set of preferences, which over time guides them in how they book their travels.
The mission was to build a mobile & web hybrid experience for personalized travel booking with a unique presence in the market, both by its novel UI/UX and its user-preferences guided experience.
Solutions
HotelMatch.me - mobile and web integrated service for hotel booking
Path to Solution
The Market Segment
Hotel booking has always been a busy and competitive industry. In order to bring value to consumers and companies, its not enough to be 'just disrupt', we needed a strategy for both market-presence and market-penetration for the solution to be top-of-mind and product of choice for users.
Fish where the fish are
We partnered with EverNote and Any.do
so that anytime users typed terms such as 'book' and/or 'hotel' in one of these platforms they will be directed to OLSet
Fresh . Visual . Simple
The UI and interactive experience (text & behavior) of the app was highly visual and focused on layered exposure to data, in order to maintain simplicity and present in-context value and reward for users.